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Who We Are

Gobi Heat® is a 100% female owned heated apparel company headquartered in the Rocky Mountains of Colorado. Run by a team of experts, Gobi Heat® is leading the charge in the heated apparel industry, delivering powerful heated apparel in functional fits and designs. By offering some of the most versatile styles, sizes, heating capabilities for men and women in the industry, we’re confident everyone can find cold weather gear to transform the way they work and play in the cold.

Why "Gobi"?

Gobi Heat® is proudly named after the vast Gobi Desert straddling both Mongolia and China. With temperatures ranging from 122ºF in the summer to as low as -27ºF in the winter, the Gobi desert serves to remind us of the importance of being prepared for anything and everything that comes our way. Much like its namesake, Gobi Heat® strives for ongoing growth and evolution.

Our Mission

Our mission at Gobi Heat® is to provide warmth and comfort through heated clothing for all needs. Whether enjoying the outdoors, working outside in the cold or just looking to get a little more cozy indoors, we’ve got the heated apparel to deliver the right amount of warmth for every situation the moment you need it.

Where It All Began

Gobi Heat® founder Jaye Genung believed that being cold was hardwired into her DNA: “My eyes are blue, and I’m always cold.” As a woman who was constantly cold, shying away from outdoor winter activities became a regular occurrence. She was tired of missing out on family activities because of her dread of the winter weather and decided to make a change. After trying other brands of heated clothing available at the time, she knew that both the design and the performance could be greatly improved upon. With a diverse array of light weight and unobtrusive designs, continual evolution and a supportive team, Gobi Heat®  has built itself to be one of the industry’s leading heated apparel companies in the game.

Our Promise To You

Whether you find yourself camping, cheering from the sidelines, hunting or simply running errands in the cold,  Gobi Heat® promises to deliver the heated apparel designed to fit your lifestyle. We’re committed to creating the most functional apparel available with the best technology and manufacturing processes currently available.

One-Year Warranty

Just like anything in life, sometimes you have to expect the unexpected and things don’t go as planned. That’s why we’ve committed every heated apparel item we make to a 1-year warranty where we’ve got you covered.

Returns and Exchanges

Do your heating elements feel great, but the size isn’t right? Exchanges and returns are easy! The Gobi Heat® customer service team provides the high-quality, timely customer service you’d expect from an industry leading apparel company. Why? Because here, we love being outdoors as much as our customers and know how important it is to get the right fit. Our customer service team strives to deliver a customer service experience as impressive as our heated apparel.

At Gobi Heat®, we’ve made it our mission to deliver the heat you need to seize the day and reach new heights; and we’re just getting warmed up.